Brand Identity

About this Service

A logo is one piece. A brand identity is the whole system.

This package goes beyond the mark and builds the full visual language your brand speaks. Every touchpoint, from your website to your business card, feels like it belongs together. Consistent. Intentional. Unmistakably yours.

This is for companies that want to enter a market with clarity, rebrand with purpose, or finally align their visual presence with the quality of what they actually do.

What's included:

  • Logo design (with all variations and contexts)

  • Color palette: primary, secondary, and functional

  • Typography system: headline, body, accent

  • Brand Guide covering brand vision, logo usage rules, color values, type specs, and do's & don'ts

  • Business card design (additional print items available as add-ons)

  • Up to 3 revision rounds across the project

  • Full delivery package: SVG, PDF, PNG, JPG in every format you'll need

How it works:

We start with a questionnaire or your existing brief. Once I have a clear understanding of your brand's direction and a 50% deposit to begin, I develop the full identity in stages: logo first, then the system. The process typically takes 4–6 weeks depending on scope and feedback speed.

You work directly with me throughout. Everything I deliver is documented in the Brand Guide so your team (and any future designer) can work with it correctly from day one.

From $3,500
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$1,750
2
Final Delivery
$1,750
Concepts and revisions: 3 concepts, 3 revisions
Project Duration: 4 weeks
Daniel Rotter
Stuttgart, Germany Responds within a few days 2 Services available