About this Service
A complete visual identity system built for consistency and longevity. Every asset you need to show up professionally across print, digital, and everything in between.
What's Included:
Logo System — Primary and secondary lockups, lettermark, logomark (icon), favicon, and a sub-mark for compact use cases
Color Palette — Core brand colors plus supporting accent colors, with exact color codes, ADA compliance guidelines
Typography System — Curated font pairings for headlines, subheadlines, and body copy
Brand Guidelines — A thorough PDF covering logo usage rules, color specs, and typography standards
Brand Asset Library — Supporting elements like patterns, icons, and any custom graphic components
Final File Package — Delivered in AI, PNG, JPG, EPS, and PDF formats
Tools We Use:
FigJam & Figma — moodboards and concept exploration
Adobe Illustrator — logo and asset creation
Figma — brand guidelines document
How It Works:
Discovery Call — A focused 30-minute conversation about your vision, industry, and audience
Client Questionnaire — You know your business better than anyone; we'll gather the details that inform every design decision
Concept Exploration — Moodboards, logo concepts, color palettes, and typography directions delivered within 7 days
Refinement & Revisions — We refine based on your feedback until the identity is exactly right
Guidelines & Asset Creation — Full guidelines document and finalized asset library built out from the approved identity
Final Delivery — Complete package handed off and ready to use across every platform
We work transparently, move collaboratively, and will always be there for you after handoff.
