About this Service
A cohesive visual identity that defines how your brand looks, feels, and communicates. From logo and typography to color systems and tone, every element is crafted to create a consistent and recognizable presence across all touchpoints.
What's included:
Brand strategy
Tone of voice
Logo design
Brand guidelines (colors, typography, key visuals)
SMM posts templates
Presentation template (Google slides, Keynote, PPT)
Document templates
Business card design
Apparel design (branded t-shirts, cap, hoody, tote bag)
Booth design
Process:
1. Discovery & alignmentGather inputs, review goals, audience, competitors, and clarify expectations for all brand touchpoints.
2. Brand strategy developmentDefine positioning, messaging, values, and direction that will guide both visual and verbal identity.
3. Tone of voice definitionEstablish communication style, writing principles, and examples for different contexts (marketing, product, formal communication).
4. Visual identity creationDesign logo concepts, refine selected direction, and build the final logo system.
5. Core brand systemDevelop brand guidelines: colors, typography, grid rules, imagery direction, and key visual elements.
6. Key applications designApply the system to primary assets:
SMM templates
Presentation templates (Google Slides / Keynote / PPT)
Document templates
7. Supporting brand assetsExtend identity into secondary materials:
Business cards
Apparel design
Booth / exhibition design
8. Review & refinementPresent all deliverables, collect feedback, and refine across systems for consistency and usability.
9. Finalization & handoffOrganize all files, templates, and guidelines into a structured package ready for internal use or external vendors.
10. Implementation support (optional)Assist with rollout, vendor coordination, and ensuring correct application across channels.
