Karolina Loboda / KL Design Studio / Just joined in April!

A comprehensive identity rooted in strategy, designed to position your brand with clarity, distinction, and long-term value. – Brand strategy– Brand positioning and tone of voice– 2–3 concept directions– Refined identity system– Tagline– Brand guidelines– Copywriting support– Consultation and creative guidance– 3 rounds of revisions​Selected Applications– Stationery (business card or equivalent)– Social media strategy and 3 templates– Website design (3–5 key pages)– Packaging direction for 1–2 key SKUsStarting at $10,000Timeline: 4 – 6 weeks

For early-stage brands or focused engagements, this serves as a refined starting point for establishing a clear and elevated visual direction.What’s Included– Brand strategy and consultation– 2 visual directions– Logo or custom wordmark– Typography and colour system– Mini two-page brand guidelinesSelected Applications– 1–2 core brand applications (e.g. business card, social tile template, or simple landing page direction)Starting at $5,000Timeline: 2 – 3 weeks

A focused 4-day package for early-stage founders who need a polished, strategic brand presence to launch with confidence.Designed for brands that are not yet ready for a full identity build, but need a clear and elevated foundation to enter the market professionally.What’s Included– 2-hour discovery and strategy session– 2 visual logo directions– 1 final primary typographic logo– typography and colour direction– 1-page brand guide and logo master folder– 2-page Squarespace website, with copywriting support​Investment $3,500 – $5,000Timeline Delivered over 3-4 focused working daysIdeal For Early-stage founders who need a thoughtful, elevated brand presence to launch, test, or pitch their business.