Brand Identity Design
From $1,500
|
6 weeks
I am a brand designer with a minimalist, sophisticated approach to visual identity design. I specialize in logo design, brand guidelines, event design and sales/marketing collateral.In this package, I will create for you the whole visual identity system - logo design, color palette, font selections, stationery, graphical elements and patterns, and photography style. I will put together your brand book per our creative brief.Process:Discovery & ResearchBrand Audit: Review all existing materials — logo, website, social media, marketing collateral, tone of voice, etc. Identify inconsistencies.Stakeholder Interviews: Talk to leadership, marketing, and design teams to understand brand vision, goals, and challenges.Audience Research: Define target audiences and what resonates with them.Competitive Analysis: Look at competitors’ visual identities to find whitespace opportunities.Deliverable: Brand insights summary (mission, audience, perception, differentiation).Define Brand StrategyBrand Purpose & Vision: Why the company exists and where it’s headed.Mission Statement: What the company does and how it creates value.Brand Values & Personality: Traits that define how the brand behaves and communicates.Positioning Statement: How the brand wants to be perceived in the market.Voice & Tone: How the brand sounds in communication.Deliverable: Brand strategy document or “brand foundation.”Visual Identity DevelopmentLogo System: Primary logo, variations (horizontal, stacked, icon-only), clear space, and usage rules.Color Palette: Primary and secondary colors, with hex/RGB/CMYK codes and accessibility notes.Typography: Font families for headings, body, and digital vs. print usage.Imagery & Photography Style: Guidance on composition, tone, filters, and subject matter.Iconography & Illustration Style: Custom icons or graphic motifs that support the brand’s feel.Deliverable: Visual identity toolkit (logo files, color and typography definitions, imagery examples).Verbal IdentityVoice Principles: Define key characteristics (e.g., confident, approachable, witty).Tone Variations: How tone shifts across situations (social media vs. corporate report).Writing Style: Grammar rules, formatting, use of contractions, preferred vocabulary.Taglines & Messaging Examples: Sample headlines, mission statements, and value propositions.Deliverable: Brand voice and messaging guide.Create the Brand Guidelines DocumentCompile everything into a clear, usable reference document.Sections typically include:Brand Overview – purpose, mission, valuesLogo Usage – placement, spacing, dos and don’tsColor Palette – specs, examples, accessibility rulesTypography – hierarchy and use casesImagery & Graphics – photo and illustration styleVoice & Tone – key principles and examplesApplications – examples of the brand in action (website, social, packaging, ads)Deliverable: A designed PDF or web-based brand guidelines document (sometimes called a brand book or style guide).Rollout & ImplementationShare the guidelines internally (design, marketing, comms teams).Host a brand training session or presentation to explain the “why” behind the rules.Provide easy access to brand assets via a shared drive or digital brand hub (like Frontify or Brandfolder).Gather feedback and update the guide as the brand evolves.What is not included:Sales and Marketing Templates
