Dejan Baric

Most products fail before a single line of code is written.Not because the idea is wrong. Because nobody tested it. What happens when a real user sits down and tries to use it?Vibes are not a product strategy. This is the full engagement. Discovery to tested, handoff-ready design. Three to four core features built right, not fast.The Process:01 — Discovery: This is where most designers skip or rush. I don't. Stakeholder interviews. User research. User interview. Competitive landscape. We define the real problem before we touch Figma. What the product is, who it's for, what success looks like. Everything after this phase has a reason.02 — Information Architecture + User Flows: Every screen mapped. Every decision point defined.03 — Wireframes: Structure before aesthetics. We test the logic in black and white. Fast to change. Cheap to iterate. This is where bad ideas get killed early.04 — UI Design — 3 to 4 Core Features: High-fidelity design across desktop and mobile. Every component. Every state. Every edge case. A design system built alongside so your developers never have to guess.05 — Usability Testing: Real users. Real sessions. We watch where they hesitate, where they fail, where they give up. Then we fix it before it ships.06 — Handoff: Figma files. Design system documentation. Developer specs. Implementation notes. Everything your team needs to build without coming back to ask questionsWhat you get:✅ Full discovery documentation✅ User flows and information architecture✅ Wireframes for all core flows✅ High-fidelity UI — desktop + mobile✅ 3–4 core features, fully designed✅ Usability testing report with findings✅ Design system + component library✅ Developer-ready Figma handoffYou have one shot at the first version.Let's make it the right one!

Every AI-generated product looks the same now. Same layouts. Same graphics. Same Midjourney aesthetic. Users have seen it a thousand times and they know exactly what it is.Custom illustration is the fastest way to signal that a human made deliberate choices here. The product with the soul! It's the perfect way to stand out!What's included:UX Research + Wireframes — structure before aesthetics. I solve the logic first.Moodboard + UI Design — desktop and mobile.Custom Illustration Set — handcrafted visuals built specifically for your brand and product. Not generated. Not downloaded. Made once, for you.Custom Iconography — handcrafted icon setHow I start:Intro call — you explain the business, I ask the hard questionsProject scope + strategy — we align on goals before startsKickoffAI made everything look the same.Let's make yours look different.

Your product is live. Users are dropping off. You don't know where or why.Most teams guess. They redesign the hero. Change the CTA color. Run A/B tests on the wrong things. The problem stays.A UX audit finds the real problem.I run a structured review of your website or product against research-backed usability standards. Every screen. Every flow. Every friction point that is costing you conversions, leads, or retention. I'll find exactly why users are dropping off. You get a ranked list of what to fix first.What's included:Full usability review — desktop and mobile. Navigation, forms, key user flows, conversion points.Research-backed analysis — every finding tied to a usability principle, not personal opinion.Competitor benchmarking — I compare your experience against what the best in your market are doing.Priority report — ranked list of issues by impact. You know what to fix first.Actionable recommendations — not "improve the UX." Specific changes with implementation examples.Audit walkthrough call — I take you through every finding. You leave knowing exactly what to do next.How I start:Intro call — you share the product, the metrics, and where you think users are falling off.Audit — I run the full review independently, without assumptions.Report delivery + walkthrough — findings, priorities, recommendations. In order of impact.Note: Follow-up design or development work is scoped separately after the audit is complete.If users are dropping off, something is wrong.Let's find it.

The average website answers one question: does this company exist? Wrong question. Visitors arrive with a problem. They stay when they see proof you've solved it before.I build the ones that work.I start with research. Your competitors, your audience, where your current site loses people. Every page, every section, every CTA has a strategic reason before a single pixel gets placed.What's included (5–8 page site):UX Research + Competitor Analysis + Moodboard — before design opens, I understand your market.Wireframes — structure and user flow tested before aesthetics.UI Design — desktop and mobile. Every breakpoint. Every page.Development — Webflow, WordPress, or Framer. Built to perform, not just to look good.Brand integration — your logo, colors, typography, and imagery applied consistently.On-page SEO foundation — titles, meta, structure, speed. Ready for search from day one.CMS setup — you can edit your own content. No developer needed.Contact forms + Google Analytics — conversion basics in place at launch.2–3 revision rounds at key stages — wireframes, design, development.Optional add-ons:CopywritingCustom IllustrationsAdvanced functionality — bookings, blog, shopCustom illustrations or photography directionPost-launch supportWhat you get at the end:Live website. Admin access. Figma source files. Style guide for web.How I start:Discovery call — you explain the business, I ask the hard questions.Project scope + strategy — goals aligned before anything starts.Milestones at every stage — strategy, wireframes, design, development. No surprises.

Most landing pages explain the product.The best ones sell it before the user scrolls.A landing page has one job. Move visitors to act. Most don't. Not because they look bad. Because the structure is wrong, the message is off, and nobody tested it against real user behavior before it went live. My service fixes that. I build a page to convert. Not just to look good in a screenshot.What's included:UX Research + Wireframes — structure before aesthetics. I solve the logic first.Moodboard + UI Design — desktop and mobile.Imagery — visual direction that builds trust.Custom Iconography — icons made for your brand.Development — I build in Webflow, Framer, or Jekyll. Design doesn't stop at handoff. It goes live.How I start:Intro call — you explain the business, I ask the hard questionsProject scope + strategy — we align on goals before startsKickoff

Most landing pages explain the product.The best ones sell it before the user scrolls.A landing page has one job. Move visitors to act. Most don't. Not because they look bad. Because the structure is wrong, the message is off, and nobody tested it against real user behavior before it went live. My service fixes that. I build a page to convert. Not just to look good in a screenshot.What's included:UX Research + Wireframes — structure before aesthetics. I solve the logic first.Moodboard + UI Design — desktop and mobile.Imagery — visual direction that builds trust.Custom Iconography — icons made for your brand.How I start:Intro call — you explain the business, I ask the hard questionsProject scope + strategy — we align on goals before startsKickoff

Most brands look like a template with a different color. That's not a brand. That's a skin.A real brand starts before design opens. It starts with your market, your competitors, and the one thing that makes you different. Every typeface, color, and mark comes from that.Make brand that makes you look serious before you raise a round.Research firstI study your competitors and your market before I open Figma. Design decisions come after strategic decisions. Not the other way around.Reason behind every choiceYou will know why each element exists. Not "it looks good." Why it works for your specific market.Human designAI generates shapes. It does not generate meaning. Every mark here carries emotional weight that tools cannot produce..Iterations until it's rightNot until time runs out. Until it's actually right.Files for everything.Print. Web. Social. Every format. Every size. Ready to use on day one.Similarity check.I verify your brand doesn't accidentally mirror an existing trademark. One step most designers skip.If you want a logo, there are faster options. If you want a brand that means something, let's talk!