Karen Hokanson

With a Master's Degree in Public Relations, Advertising, and Applied Communication, and a Bachelor's Degree in English Language and Literature, I have a strong foundation in creating and delivering effective and engaging marketing campaigns for B2B & B2C audiences.

I have over 20 years of experience in marketing, with a focus on growth marketing, account-based marketing, and marketing automation. I have successfully run a BETA test on a new ABM strategy to target top Fortune 500 companies, delivering an average open & CTR rate for all emails and newsletters that was 10% above the industry average. I also tracked the ROI of all Marketing channels, leads, and systems through the entire sales funnel, including $2M+ of revenue driven by the Marketing Team in Q1. Additionally, I managed the Marketing Team budget, ensuring that we optimize our resources and expenses.