Brand Identity Pack
From $1,500
|
4 weeks
Everything is subjected to 2 rounds of revisions. Any additional revision(s) not included in the package shall be billed separately.What's Included?Personal Quiz: To understand who you are, what you do, who your audience is, how you see your brand, and the ultimate goal behind creating this identity.Discovery Call: Following the quiz, we will clarify your target audience and review the core concept once more. Based on your answers, I will shape the brand's "character." We will define its archetype and tone of voice. If your brand were a person, what values would they embody? This serves as the foundation, ensuring the design isn't just "pretty" but actively works toward your business goals.Archetype & Strategy Presentation: I will analyze our findings to begin crafting a strategy. At this stage, we decide on our creative direction, our goal is to reach a deep mutual understanding. We will uncover your brand's DNA identifying exactly how we stand out from competitors, both visually and through our core meaning.Moodboard Presentation: | will create two moodboards, describing every element to provide a clear picture of our path forward. I'll explain exactly which directions I've chosen and why. These moodboards include preliminary ideas for fonts and colors, the message behind the typography, and how this visual language sets you apart from competitors. You will receive a clear roadmap for the upcoming design.đź’ŚFINAL DELIVERY:1)Primary Logo: The main identifier for your brand.Secondary Logo: Simplified symbol that represents your brand, perfect for small spaces or social media profiles. (PNG, JPG, AI)2)Brand elements: This can include illustrations, icon sets, brand patterns, brand textures depends on the project needs. (PNG, JPG, AI) 3)Font Pairing: A primary and secondary typefaces that complement your brand aesthetic with a link. The designer provides links to purchase licenses for paid fonts. The font files themselves are transferred only if they have an open license (Google Fonts, etc.). The client is responsible for purchasing commercial licenses.4)Color palette with codes: A set of primary and secondary colors that define your brands visual identity. (includes color codes in RGB, CMYK, HEX formats for consistent use across all mediums) 5)Social Media Kit: 3 examples of social media posts. (JPG, PNG, or source PSD, AI File) 6)Brand mockups: Photo realistic displays on banners, packaging, menus, phones, computers or other materials to visualize your brand in real world. 7)Small brand guidelines: A basic set of proper usage of brand elements includes logo placement, color application, typography hierarchy. *File deliverables: All asset and working files in PSD, AI, PDF, PNG, JPG for different use cases. Font files or links to download if using payed fonts. Brand identity book for easy sharing.
