Maksim Tishchenko

Brand and visual designer with 10+ years in performance sports. I build visual identities, brand systems and campaign work for equipment brands — from seasonal color architecture and graphic language through to factory-ready production.
My background is in hard goods: I owned the complete product visual identity at Stark Bikes across 8+ series and 80+ models per year, working directly with factories in China and Taiwan. Currently based in Utrecht, working with performance cycling and sports clients.
Sport isn't background context — I race, I ride, and I co-founded an amateur cycling team that I still lead the visual direction for.