Brand Identity Design
From $7,500
|
2 months
About the serviceA complete brand identity, including:Deep research into your brand, goals, competition, and audiences.Basic positioning statement and copywriting.Up to three stylescapes (moodboards) to get aligned on potential visual directionsBrand logo and all variations (horizontal, vertical, favicon, etc.)Brand identity system (type, colors, elements, photography, etc.)Brand standards manualProfessional, production-ready logo files in all formats (EPS, SVG, PNG, PDF)ProcessWe'll meet for an initial kick-off call to discuss your brand's identity and your goals for the new visual identity. I'll spend 1–2 weeks researching your industry, your competition, and developing detailed personas of your clientele.I'll present up to three stylescapes (moodboards) that show off potential design directions. We'll base the rest of the project on the direction chosen here.Once we've picked a visual direction, I'll deliver the first of up to three logo concepts. You'll have three rounds of revisions to make it perfect.With the logo in hand, we'll flesh out the brand with a visual identity system—typography, colors, elements, layouts, and more. Everything you need to start designing marketing collateral and spreading the word about your brand!Finally, I'll codify everything in a detailed brand standards manual that you can hand to any designer.
